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www.tjmbrokerage.com |
- Background - TJM Institutional Services is an institutional services firm that provides securities brokerage, clearing, hedge fund services, electronic market access and accounting services. With it's continued expansion into new and complementary service areas, the need for a comprehensive, powerful website with which to serve customers became a necessity.
- High Level Goals/Requirements -
- Capable of delivering comprehensive information regarding TJM and it's services via muliple languages.
- Developed with an architecture to allow for easy reuse and updating of site/content.
- Allow TJM customers to securely access statements and reports amalgamated from multiple disparate sources.
- Provide an internal TJM intranet component to allow basic support/CRM functionality from a web browser.
- Search engine optimization/website promotion to increase traffic and viability
- Prior Internet Presence - The original TJM website was a small site, developed using simple static text pages and provided very limited information regarding TJM and its services. The site was updated approximately once per quarter.
- Solution - The site was redeveloped using a dynamic, template-based content delivery and management system, which allows for easy modifications and rapid development of new content. Text is primarily stored in an XML-based content storage system, capable of stored information for multiple languages quickly and easily. A complex application and user management architecture allows for simple, yet powerful control of display, user preferences and site security. The portal is fully secured via SSL and password authentication, and offers users the ability to view default reports, create custom views or simply download raw data for importing into proprietary systems. In addition, the site securely retrieves content from multiple sources, offering market summaries/news, graphs, historical security analysis, brokerage account management, and other information-rich functionalitys. Finally, an ongoing search engine optimization campaign is underway to promote the site as both an education resource and professional destination.
- Conclusion - TJM is now poised to offer comprehensive information, support and services to customers worldwide through its primary website. Easy to update content administration ensures the site remains fresh and relevant. The architecture is also flexible enough to easily accomodate new content/sections, updates to existing site-wide resources, and modifications.
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